Sapphire — Ready to Wear, Western, Unstitched

Sapphire was founded in Lahore in 2014 by the Umer Group and quickly established itself as a go-to brand for young, urban Pakistani women. The brand is particularly known for its contemporary pret collections — modern silhouettes, vibrant prints, and Western-influenced cuts — alongside a growing unstitched lawn line. Sapphire's pricing sits in the mid-range, with most ready-to-wear pieces between PKR 2,000 and PKR 8,000, making it one of the more accessible premium brands. TrendCompare tracks over 3,000 Sapphire products and has observed consistent price fluctuations around major shopping events like mid-year sales and Eid festivals.